SMOKE-FREE GENERATION

THE TOBACCO INDUSTRY TARGETS TEENS

The Tobacco Industry Targets Teens.

Dutch “Health Funds for Smoke-Free” (KWF Dutch Cancer Society, Dutch Heart Foundation, and Dutch Lung Fund) teamed up with Blend Agency, Home Agency, and Trip to the Moon Films to create a series of videos exposing the tactics of the tobacco industry.

Take a moment to watch this film, directed by Dominique Gimberg and featuring Danielle Cohen, which sheds light on these practices. Is smoking (and vaping) really a free choice?


Director: Dominique Michelle Gimberg
D.O.P.: Daan Huttinga

Agencies: Blend Agency & Home Agency